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Sponsored: Sonesta leverages franchising, management to fuel global growth

A 100,000-room base is just the starting point as this Boston-based hotel company fast tracks toward the scale and penetration that enable you to stand out from the competition.

Already one of the world’s 10 largest hotel companies with 17 brands and nearly 1,200 hotels, Sonesta International Hotels is expanding aggressively as owners worldwide look for a choice of franchise and management models, new flags for saturated markets and expertise from a company with the resources they need to realize their goals. Keith Pierce, EVP, President Franchise & Development, Sonesta International Hotels, discusses strategy, scale and how recent deals from the Americas to EMEA reflect what owners want now.