September 17, 2024
FeaturedHotel Investment TodayInterview
By Owners, For Owners
From a top 10 Global Hotel Franchise
As owners ourselves, we understand the challenges and needs that come with operating a successful property and we will provide you with the tools necessary to help you maximize your hotel’s performance
Since its founding, Sonesta has built, owned, managed and designed hotels throughout the world. Our direction has remained the same: to provide our guests an authentic quality experience and treat all who walk through our doors with integrity.
sonesta benefits
Why become Sonesta franchisee?
Explosive Growth and Momentum
With 1,100 locations across eight countries on three continents, Sonesta is one of the largest and fastest-growing companies in the industry. For over 80 years, we have been mastering the art of hospitality and understand the nuances of operations across multiple market segments.
Powerful, Distinct Brands
Our portfolio of well-recognized and differentiated brands is in every lodging segment travelers and owners demand. From award-winning economy to upscale boutique, we have a brand that will meet your needs and help you stand out in each market.
Owners Come First
A people-centric focus is at the core of who we are. As owners ourselves, we understand the value of open communications, simplicity and flexibility. When you join the Sonesta family, you’ll enjoy a friendly, seamless franchising process from a company that always puts you first.
Solid Growth Strategy
Our growth strategy is rooted in our seamless conversion processes, clear product differentiation, and defined market segmentation. Through these three core pillars, we enable rapid scalability, and truly turnkey growth and ease of market entry for our owners.
Marketing and Sales Support
- Brand marketing
Brand marketing propels performance through many areas, so that we always deliver consistent messages, whether local, regional, or national in scope. - Reservations
Our reservations network continues to grow as we integrate with popular travel websites and portals internationally giving travel agents and intermediaries real-time access to hotels through all major distribution systems. - Global sales
Our Global Sales team is at the forefront of delivering guests to your hotels by managing key relationships in the business-to-business, transient, leisure and specialty markets. - Revenue management
Striking the perfect balance between pricing and profitability, our revenue management strategies use calibrated forecasting tools, from cost management to resource improvements, giving your property the boost needed to keep working at its best.
Loyalty Program
We know that great experiences are more important than great savings, but that doesn’t mean we don’t offer both. Data shows that is costs a business about 5-10 times more to acquire a new customer than it does to sell an existing one. We also know that loyal customers spend, on average, 67% more than first-time customers, making their loyalty key to successful business.
Strong Relationships Are Fueling Our Growth
Join our fast growing network
Award Winning Guest Satisfaction
Americas Best Value Inn was ranked #1 in Guest Satisfaction* among Economy Hotel brands according to the J.D. Power 2023 North America Hotel Guest Satisfaction Index (NAGSI) Study. This recognition specifically highlights Americas Best Value Inn as the leader in three out of the five study factors: Guest Room, Value for Price, and Communications and Connectivity.
*Tied in 2023. For J.D. Power 2023 Award Information visit jdpower.com/awards
- In-Market Direct Sales Support Coaching and professional development from the Sonesta Global Sales Team, which books direct into every hotel’s availability.
- Global and Regional Advertising Field marketing services, digital marketing, creative design, public relations, social media support and marketing direction courtesy of our award-winning marketing team.
- Hotel Operations Support Appointed by us through Brand Service Directors who work to maximize your operating performance.
- Loyalty Program Access to the Sonesta loyalty program with a comprehensive base of members, Sonesta Travel Pass.
- Digital Marketing Platform A comprehensive digital marketing platform that integrates revenue management, customer relationship management, one-to-one and one-to-many marketing, business analytics, eCommerce, and more to enhance your operations.
