Lodging Development
Leadership Team

Keith Pierce

Co-Chief Executive Officer

• Linkedin

Keith Pierce is the Co-Chief Executive Officer.  He leads the franchise and development organization for Sonesta.

Phil Hugh

Chief Development Officer

• 239-898-4113
• Linkedin

Phil Hugh is Chief Development Officer at Sonesta International Hotels, where he leads the company’s growth strategy across franchising, acquisitions, and new-build development. In this role, he is responsible for expanding Sonesta’s portfolio of brands by cultivating strong owner and investor relationships, identifying high-value opportunities, and guiding projects from initial concept through execution.

Jason Yarbrough

SVP, Lodging Development Value Brands

• 770-316-4426
• Linkedin

Jason Yarbrough is Senior Vice President Development, Select Service Brands. He leads the sales team and brand growth through new franchise development for Sonesta Essential, Sonesta Simply Suites, Red Lion Inns & Suites, Signature Inn, Americas Best Value Inn, and Canadas Best Value Inn.

Tom Williams​

National Vice President

• 561-504-9676
• Linkedin

Tom Williams is National Vice President Development, Lifestyle and Luxury Brands. He leads the sales team and brand growth through new franchise development for Sonesta ES Suites, Sonesta Simply Suites, MOD by Sonesta, Sonesta Hotels, Resorts & Cruises, Classico Collection by Sonesta, The James Hotels, and the Royal Sonesta.

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Marco Roca

Lead, Lodging Development LATAM/Caribbean

• 678-975-0555
• Linkedin

Marco Roca is the Development Lead for Sonesta in South & Central America, Mexico & Caribbean.

Dallas Setser

Team Lead, Regional Vice President, Franchise Development

• 713-819-4636
• Linkedin

Dallas Setser oversees Select Service Brands in the south-central region of the U.S. This region includes Texas, Oklahoma, and Arkansas.

Tom Sharpin

Regional Vice President, Lodging Development

• 469-514-7262

Tom Sharpin oversees all Brands.  For Select Service Brands he oversees New Mexico, Colorado, Wyoming, Idaho, Montana, North Dakota, and South Dakota.  For Lifestyle and Luxury Brands he oversees New Mexico, Colorado, Wyoming, Idaho, Montana, North Dakota, and South Dakota, Arizona, California, Nevada, Utah, Oregon, and Washington.

Joshua Benson

Regional Vice President, Franchise Development

• 801-803-2502
• Linkedin

Joshua Benson oversees Select Service Brands in the central region of the U.S. This region includes Utah, Kansas, Nebraska, Missouri, Iowa, Illinois, and Indiana.

Jackie Echenique

Regional Vice President, Franchise Development

• 214-636-5374
• Linkedin

Jackie Echenique oversees Select Service Brands in the western region of the U.S. This region includes Nevada, Arizona, California, Oregon, Washington.

Craig Fraizer

Regional Vice President, Lodging Development

• 817-691-3670
• Linkedin

Craig Frazier oversees Luxury and Lifestyle Brands in the middle of the U.S. This region includes Texas, Louisiana, Oklahoma, Arkansas, Kansas, Missouri, Nebraska, Iowa, Illinois,  Minnesota, and Wisconsin.

Miles George

Regional Vice President, Lodging Development

• 312-399-0347
• Linkedin

Miles George oversees Value Brands in the northern region of the U.S. This region includes Wisconsin, Michigan, and Indiana.

Jason Heard

Regional Vice President, Franchise Development

• 214-533-6090
• Linkedin

Jason Heard oversees Select Service Brands in the northeastern region of the U.S. This region includes Ohio, Pennsylvania, New Jersey, Maryland, Delaware, Washington DC, Virginia, West Virginia, and New York (east of Syracuse and south of I-90.)

Connor Murray

Regional Vice President, Franchise Development

• 781-929-1405
• Linkedin

Connor Murray oversees Lifestyle and Luxury Brands in the eastern region of the U.S.  This region includes Michigan, Indiana, Ohio, Kentucky, Tennessee, Virginia, North Carolina, South Carolina, Georgia, Florida, Mississippi, Alabama, West Virginia, Pennsylvania, Maryland, Delaware, Washington DC, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, and Maine.

Josh Parant

Regional Vice President, Lodging Development

• 615-788-2697
• Linkedin

Josh Parant oversees Select Service Brands in the southeastern region of the U.S. This region includes Mississippi, Alabama, Georgia, and Florida.

Nathan Simon

Regional Vice President, Lodging Development

• 865-591-6555
• Linkedin

Nathan Simon oversees Select Service Brands in the east-central region of the U.S. This region includes Louisiana, Tennessee, Kentucky, North Carolina, and South Carolina.

Satchel Snow

Franchise Sales Director

• 508-254-6536
• Linkedin

Satchel Snow oversees Select Service Brands in the northeastern region of the U.S. This region includes Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, and the Northeast corner of New York (West of Syracuse, north of I-90).

Vikki Scholl

Franchise Sales Manager

• (614) 282-0728
• Linkedin

Vikki Scholl is the Franchise Sales Manager for all Brands in the U.S.

Elie Chalumeau

Lodging Development Manager

• 857-453-9931
• Linkedin

Elie Chalumeau is the Lodging Development Manager for Select Service Brands in the U.S.

Eric Grant

Franchise Manager

• 407-234-3080
• Linkedin

Eric Grant is the Franchise Manager. He oversees event management for the team.

Cindy Kelly

Senior Vice President, Franchise Administration

• 973-610-5403
• Linkedin

Cindy Kelly is Senior Vice President of Franchise Administration.

Taylor Goff

Vice President, Franchise Development & Re-licensing

• 954-213-1037
• Linkedin

Taylor Goff is Vice President Franchise Development & Re-licensing. He oversees all areas that include contract renewals, relicenses, and ownership changes across all brands.