Sonesta’s spirit and service culture come to life in this new brand that focuses on good taste. Inspired by the past, Classico offers a collection of hotels as local as they are worldly, as authentic as they are traditional, and as rich as they are comfortable. This means infusing each property with signature local cuisine, traditional high-touch service, and refined interiors. The result is an inviting, charming experience that breathes new life into rich heritage.
Conversion & New Build Friendly
Strong Revenue Contribution
High Rate Elasticity
Ideally suited for primary and lifestyle markets including urban, leisure, and resort destinations.
The Classico Soft Brand Collection competes with other upper-upscale, full-service hotels including Curio, Trademark, BW Premier, and Vignette.