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Classico

Traditionally Contemporary

Sonesta’s spirit and service culture come to life in this new brand that focuses on good taste. Inspired by the past, Classico offers a collection of hotels as local as they are worldly, as authentic as they are traditional, and as rich as they are comfortable. This means infusing each property with signature local cuisine, traditional high-touch service, and refined interiors. The result is an inviting, charming experience that breathes new life into rich heritage.

Conversion & New Build Friendly

Strong Revenue Contribution

High Rate Elasticity

sonesta brands

Marketplace

Ideally suited for primary and lifestyle markets including urban, leisure, and resort destinations.

The Classico Soft Brand Collection competes with other upper-upscale, full-service hotels including Curio, Trademark, BW Premier, and Vignette.

all brands brochure front cover

All Brand Brochure

Sonesta Legacy Story thumbnail

Sonesta Legacy Story

classico brand brochure

Classico Brand Brochure

brochure front page for Sonesta's Classico brand

Classico Brand Snapshot

Classico brand standards front cover

Classico Sonesta Standards Summary

Sonesta Legacy Story Video