Discover Sonesta’s Award-Winning Loyalty Program
Sonesta Travel Pass is our guest rewards program that gives perks, points, privileges and exclusives on top of the warm, friendly service and little extras found at any Sonesta hotel – to make each stay even more rewarding.
With nearly 7 million members worldwide, members of the award-winning loyalty program contribute 18% of room revenue. Sonesta Travel Pass members are extremely valuable vs. non-members: they stay 25% more, they stay 50% longer, and they spend 49% more on each stay. They are 2.5X more likely to have repeat visits compared to non-members.¹
¹On average, across all brands for all members. Americas Best Value Inn, Canadas Best Value Inn, Red Lion/I&S and Signature Inn joined the Travel Pass program in April 2024. Contribution data based on the period 1/1/24 – 8/31/24 and stay and spend data based on the period 9/1/2023 – 8/31/24.
The program has received strong recognition in 2024 from loyalty press:
Ranked #3 in Best Hotel Loyalty Value, WalletHub
Ranked #5 in 10 Best Hotel Loyalty Programs, USA Today – winning 8 years in a row
Ranked #6 in Best Hotel Rewards Programs, US News & World Reports
