Sonesta International Hotels Corporation has opened four new Sonesta Simply Suites locations this week.
Sonesta Simply Suites Lafayette, a 104-room hotel located in Louisiana
Sonesta Simply Suites Memphis, a 72-room hotel located in Tennessee
Sonesta Simply Suites Stafford, an 82-room hotel located in Texas
Sonesta Simply Suites Lansing, a 122-room hotel located in Illinois
“The addition of four new Sonesta Simply Suites hotels in four new destinations underscores the demand for extended-stay hotel options,” said Keith Pierce, EVP/president franchise & development, Sonesta. “With these hotels, Sonesta has opened more than 20 hotels this year. These four conversions demonstrate how our fast, friendly and flexible approach to franchise and development continues to resonate with owners.”
The four new Sonesta Simply Suites are opening at time when the extended-stay category is growing faster than the broader hospitality market. According to a mid-year 2023 report by hospitality industry consulting firm The Highland Group, extended-stay hotels saw a 3.2% increase in RevPAR in Q2 year over year compared to a 2.7% increase in RevPAR for the overall industry. Extended-stay occupancy rates stand 11% above a comparison to all hotels for the same time period according to STR.
SOURCE: Hotel Business