Sonesta International Hotels executed 19 franchise agreements during the second quarter of 2024 spanning six of the company’s 13 brands.

“These signed franchise agreements executed in Q2 bolster our presence in certain key markets and represent the introduction of several new owners to Sonesta,” Keith Pierce, Sonesta’s EVP and president of franchise and development, said in a statement. “The franchise accessibility of Sonesta’s diverse brands are fueling new development across the portfolio and creating opportunities for new franchisees across multiple market segments.”

The execution of these agreements showcase Sonesta’s continued expansion efforts nationwide. The 19 new franchise hotels are distributed six Sonesta brands, including five Sonesta Essential, five Americas Best Value Inn by Sonesta, five Knights Inn, two Sonesta Hotels & Resorts, one MOD Collection by Sonesta and one Sonesta Simply Suites.

“Sonesta’s unique approach to market segmentation and differentiation distinguishes us from competitors and promotes opportunities for our franchisees to stand out in each market,” said Brian Quinn, Sonesta’s chief development officer. “Our diversified offerings across key industry segments cater to all types of travelers and owners, bringing reasonable and effective brand standards to the table that help ensure hotels are primed for seamless conversions to Sonesta brands.”

SOURCE: Hotel Management