Chief Marketing and Performance Officer, Christopher Trick, speaks to the impact of marketing on the journey to One Sonesta.

From global sales, revenue management, distribution and ecommerce to traditional marketing and communication, this realignment on business performance as one singular purpose is setting Sonesta up to win. The company is benefiting from efficiencies of business, marketing and commercial teams under one strategic direction. Recent wins include a single storefront, award-winning loyalty program, expanded digital reach, new consumer campaign, rationalized brand portfolio, new endorser branding and a robust signage program to help the eighth-largest US hotel company continue to grow.

In this exclusive video interview, Sonesta’s new Chief Marketing and Performance Officer Christopher Trick details how these changes paired with the company’s owner-to-owner alignment with its franchisees and hotel owners are helping meet expansion and bottom-line goals at the enterprise and property levels.

Click here to watch the full interview.

SOURCE: Hotel Investment Today