At Sonesta, we approach franchising with a solid understanding of what challenges hotel owners and operators face. After all, we are owners and operators ourselves. That’s why when you join Sonesta, you can expect a high level of support from day one.

Since its founding, Sonesta has built, owned, managed, franchised and designed hotels throughout the world. Our direction has remained the same: to provide our guests an authentic quality experience and treat all who walk through our doors with integrity. We embrace our decades-long heritage of unrivaled service as we stay in tune with today’s traveler.

You'll find we have a highly focused, personalized style that greatly outweighs our size alone. 

Brand Marketing

The Brand Marketing Team’s goals are to raise consumer awareness of each brand to differentiate Sonesta + RLHC hotels from our competition and to grow revenue for your hotel. Brand marketing propels performance through many areas, so that we always deliver consistent messages, whether local, regional, or national in scope. We offer targeted regional advertising, field marketing services, digital marketing and e-commerce, in-house media buying, creative design, public relations and social media strategies.


One of our main goals is to make it easier for guests to book at your hotel. Our reservations network continues to grow as we integrate with popular travel websites and portals internationally giving travel agents and intermediaries real-time access to hotels through all major distribution systems.

Revenue Management

Striking the perfect balance between pricing and profitability, our revenue management strategies use calibrated forecasting tools, from cost management to resource improvements, giving your property the boost needed to keep working at its best.

Global Sales

Our Global Sales team is at the forefront of delivering guests to your hotels by managing key relationships in the business-to-business, transient, leisure and specialty markets.