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Lodging Development
Leadership Team

Meet One Of The Hardest-Working Teams In Hospitality

The Sonesta Franchise & Development Leadership Team is made up of bright minds working hard for you every day.

They’re hotel industry veterans with decades of experience in their field and committed to providing our owners and prospects with the support and knowledge they need.

About us
leadership team
Keith Pierce - Head shot for Franchise website

Keith Pierce

Executive Vice President, President of Franchise & Development

Keith Pierce - Head shot for Franchise website

Keith Pierce

Executive Vice President, President of Franchise & Development

Keith Pierce is the Executive Vice President and President of Franchise & Development. He leads the franchise and development organization for Sonesta.

Phil Hugh

SVP Lodging Development, Luxury & Lifestyle Brands, and Premium Brands

Phil Hugh

SVP Lodging Development, Luxury & Lifestyle Brands, and Premium Brands

Phil Hugh is Senior Vice President Development, Luxury & Lifestyle Brands, and Premium Brands. He leads the sales team and brand growth through new franchise development for The Royal Sonesta, The James Hotels, MOD, Classico, Sonesta Hotels and Resorts, Sonesta Select, and Sonesta ES Suites.

Jason Yarbrough

SVP, Lodging Development Value Brands

Jason Yarbrough

SVP, Lodging Development Value Brands

Jason Yarbrough is Senior Vice President Development, Select Service Brands. He leads the sales team and brand growth through new franchise development for Sonesta Essential, Sonesta Simply Suites, Red Lion Inns & Suites, Signature Inn, Americas Best Value Inn, and Canadas Best Value Inn.

Marco Roca

Lead, Lodging Development LATAM/Caribbean

Marco Roca

Lead, Lodging Development LATAM/Caribbean

Marco Roca is the Development Lead for Sonesta in South & Central America, Mexico & Caribbean.

Joshua Benson

Regional Vice President, Franchise Development

Joshua Benson

Regional Vice President, Franchise Development

Joshua Benson oversees Value Brands in the central region of the U.S. This region includes Utah, Colorado, Kansas, Nebraska, Missouri, Iowa, and Illinois.

Connor Murray

Regional Vice President, Franchise Development

Connor Murray

Regional Vice President, Franchise Development

Connor Murray oversees Luxury and Lifestyle Brands in the northeastern region of the U.S. and eastern Canada. This region includes Indiana, Ohio, Kentucky, West Virginia, Pennsylvania, Maryland, Delaware, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, and Maine. His region also includes the eastern Canadian provinces, New Brunswick, Newfoundland and Labrador, Ontario, Prince Edward Island, and Quebec.

Dallas Setser

Team Lead, Regional Vice President, Franchise Development

Dallas Setser

Team Lead, Regional Vice President, Franchise Development

Dallas Setser oversees Value Brands the south central region of the U.S. This region includes Texas, Oklahoma, Arkansas and New Mexico.

 

Tom Williams​

Regional Vice President, Franchise Development

Tom Williams​

Regional Vice President, Franchise Development

Tom Williams oversees Luxury and Lifestyle Brands in the southeastern region of the U.S. This region includes Florida, Georgia, Alabama, Mississippi, Tennessee, North Carolina, South Carolina, and Virginia.

Michael Handy

Team Lead, Regional Vice President, Franchise Development

Michael Handy

Team Lead, Regional Vice President, Franchise Development

Michael Handy oversees Luxury and Lifestyle Brands in the south central region of the U.S. This region includes Texas, Oklahoma, Louisiana, Arkansas, and New Mexico.

Mike Reynolds

Regional Vice President, Lodging Development

Mike Reynolds

Regional Vice President, Lodging Development

Mike Reynolds oversees Luxury and Lifestyle Brands in the central region of the U.S. The region includes Louisiana, Arkansas, Tennessee, Kentucky, Indiana, Ohio and Michigan.

Jason Heard

Regional Vice President, Franchise Development

Jason Heard

Regional Vice President, Franchise Development

Jason Heard oversees Value Brands in the northeastern region of the U.S. This region includes Ohio, Pennsylvania, Virginia, West Virginia, North Carolina, and South Carolina.

Josh Parant headshot image

Josh Parant

Regional Vice President, Lodging Development

Josh Parant headshot image

Josh Parant

Regional Vice President, Lodging Development

Josh Parant oversees Value Brands in the southeastern region of the U.S. This region includes Alabama, Georgia, and Florida.

Jackie Echenique

Regional Vice President, Franchise Development

Jackie Echenique

Regional Vice President, Franchise Development

Jackie Echenique oversees Value Brands in the northwestern region of the U.S. This region includes California, Oregon, Washington, Idaho, Montana and Alaska.

Nathan Simon

Regional Vice President, Lodging Development

Nathan Simon

Regional Vice President, Lodging Development

Nathan Simon oversees Value Brands in the southeastern region of the U.S. This region includes Louisiana, Mississippi, Tennessee, and Kentucky.

Miles George

Regional Vice President, Lodging Development

Miles George Lodging Development Manager portrait image

Miles George

Regional Vice President, Lodging Development

Miles George oversees Value Brands in the northern region of the U.S. This region includes Wisconsin, Michigan, and Indiana.

Headshot of Satchel Snow.

Satchel Snow

Lodging Development Manager

Headshot of Satchel Snow.

Satchel Snow

Lodging Development Manager

Satchel Snow is the Lodging Development Manager for Value Brands in the U.S.

Vikki Scholl

Lodging Development Manager

Vikki Scholl

Lodging Development Manager

Vikki Scholl is the Lodging Development Manager for Luxury & Lifestyle Brands, and Premium Brands in the U.S.

Elie Chalumeau headshot

Elie Chalumeau

Lodging Development Manager

Elie Chalumeau headshot

Elie Chalumeau

Lodging Development Manager

Elie Chalumeau is the Lodging Development Manager for Value Brands in the U.S.

Ahmer Naushad

Vice President of Analytics/Franchise Administration

Ahmer Naushad

Vice President of Analytics/Franchise Administration

Ahmer Naushad is Vice President of Analytics & Franchise Administration. He oversees analytics and underwriting for single and portfolio deals.

Cindy Kelly

Vice President, Franchise Administration

Cindy Kelly

Vice President, Franchise Administration

Cindy Kelly is Vice President of Franchise Administration.

Taylor Goff

Vice President, Franchise Development & Re-licensing

Taylor Goff

Vice President, Franchise Development & Re-licensing

Taylor Goff is Vice President Franchise Development & Re-licensing. He oversees all areas that include contract renewals, relicenses, and ownership changes across all brands.

Eric Grant

Franchise Development Support Coordinator

Eric Grant

Franchise Development Support Coordinator

Eric Grant is the Lodging Development Support Coordinator. He supports event management and lead generation.