Business Travel News editorial director Elizabeth West and Sonesta International CEO John Murray talk about reported moderated leisure and business travel growth in 2024, but also optimism for a soft landing for the U.S. economy. Murray offers insights into what continues to drive business travel (hint: it’s still led by meetings) as well as rates, and how Sonesta has structured its sales strategy to reach deep into the business travel market. The interview also covers Sonesta’s new lifestyle brand The James that is seeing more openings this year as well as its economy-minded brand Sonesta Essentials, which launched a year ago – along with Sonesta’s Worksuite model designed for remote and hybrid work models. Murray offers a unique vantage point in this BTN video interview.

To watch the full interview follow the SOURCE link below.

SOURCE: Business Travel News