Hotel RL is about the spirit of exploration. The need to do things differently. To think boldly and embrace new cultures. To seek out the unique. We believe that today’s traveler enjoys an uplifting, laid-back atmosphere, a staff that loves what they do, communal spaces that inspire fresh thinking and encourage guests to trade stories, and relaxing areas to chat with friends over a great cup of coffee.
Follow your curiosity with Hotel RL and reap the rewards of joining the RLH Corporation family. All of our franchisees enjoy affordable and flat fees, reasonable agreements, flexible services and amenities, and strong revenue contribution.
At the heart of Hotel RL is The Living Stage, our platform for sparking conversations, spreading ideas and gaining a deeper understanding of the world around us. Live programming on The Living Stage features everything from music to poetry to conversations with luminaries and more.
Upscale Boutique Brand
Urban Cities & Resort Destinations
Flat Fee Franchising
Turn-Key Conversions or Adaptive Reuse
Hotel RL In Action
Signature Moments
Signature Moments are the memorable experiences that bring the Hotel RL brand to life. With select touchpoints along the guest journey, we create Signature Moments that are consistently provided at every Hotel RL. Additionally, there are optional Signature Moments that continue to uniquely define the brand experience with quests.
Mobile Key
Free Bikes
Cascadia Soapery Bath Amenities
RFID Wristbands
Free Wi-Fi
55” TVs
The Living Stage
Premium Top of Bed Program
Coffee Bar
Hotel RL Olympia | Living Stage Lounge
Hotel RL Baltimore | Living Stage Entertainment
Hotel RL Olympia | Victrola Coffee Roasters
Hotel RL Volkswagen Van
Marketplace
Competing systems tend to oversaturate their markets, which results in a brand rate cap. Hotel RL avoids the unnecessary brand requirements and PIPs that encroach on your ROIC.
Ideally suited for quality conversions or adaptive reuses, Hotel RL thrives in vibrant business districts where the brand competes with other lifestyle hotels and boutique independents.
